March 31, 2022
We reserve the right to make changes to this Policy at any given time. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page. If at any point in time Sera Cassell decides to make use of any personally identifiable information on file, in a manner vastly different from that which was stated when this information was initially collected, the user or users shall be promptly notified by email. Users at that time shall have the option as to whether to permit the use of their information in this separate manner.
This Policy applies to Sera Cassell, and it governs any and all data collection and usage by us. Through the use of https://www.seracassell.com, you are therefore consenting to the data collection procedures expressed in this Policy.
Specifically, this Policy will inform you of the following
What personally identifiable information is collected from you through our website;
Why we collect personally identifiable information and the legal basis for such collection;
How we use the collected information and with whom it may be shared;
What choices are available to you regarding the use of your data; and
The security procedures in place to protect the misuse of your information.
Information We Collect
It is always up to you whether to disclose personally identifiable information to us.
Why We Collect Information and For How Long
We are collecting your data for several reasons:
To send you promotional emails containing information we think you may like when we have your consent to do so;
To contact you to fill out surveys or participate in other types of market research, when we have your consent to do so;
To customize our website according to your online behavior and personal preferences.
The data we collect from you will be stored for no longer than necessary. The length of time we retain said information will be determined based upon the following criteria: the length of time your personal information remains relevant; the length of time it is reasonable to keep records to demonstrate that we have fulfilled our duties and obligations; any limitation periods within which claims might be made; any retention periods prescribed by law or recommended by regulators, professional bodies or associations; the type of contract we have with you, the existence of your consent, and our legitimate interest in keeping such information as stated in this Policy.
Use of Information Collected
Sera Cassell does not now, nor will it in the future, sell, rent or lease any of its customer lists and/or names to any third parties.
Sera Cassell may collect and may make use of personal information to assist in the operation of our website and to ensure delivery of the services you need and request. At times, we may find it necessary to use personally identifiable information as a means to keep you informed of other possible products and/or services that may be available to you from https://www.seracassell.com
Sera Cassell uses various third-party social media features including but not limited to Facebook, Twitter, Instagram, Pinterest, Goodreads and other interactive programs. These may collect your IP address and require cookies to work properly. These services are governed by the privacy policies of the providers and are not within Sera Cassell's control.
Cookies. Cookies are small text files placed in device browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the may not work properly.
Pixel Tags. A pixel tag (also known as a web beacon) is a piece of code embedded in the website that collects information about engagement on the Services. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.
Analytics. We may also use Google Analytics and other service providers to collect and process analytics information on our Services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of the Site by going tohttps://tools.google.com/dlpage/gaoptout.
Amazon Affiliate Disclaimer. Sera Cassell is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Disclosure of Information
Sera Cassell may not use or disclose the information provided by you except under the following circumstances:
in other ways described in this Policy or to which you have otherwise consented;
in the aggregate with other information in such a way so that your identity cannot reasonably be determined;
as required by law, or in response to a subpoena or search warrant;
to outside auditors who have agreed to keep the information confidential;
as necessary to enforce the Terms of Service;
as necessary to maintain, safeguard and preserve all the rights and property of Sera Cassell.
Sera Cassell greatly respects your privacy. We do maintain and reserve the right to contact you if needed for non-marketing purposes (such as bug alerts, security breaches, account issues, and/or changes in Sera Cassell products). In certain circumstances, we may use our website, e-newsletter, or other public means to post a notice.
Children under the age of 13
Sera Cassell's website is not directed to, and does not knowingly collect personal identifiable information from, children under the age of thirteen (13). If it is determined that such information has been inadvertently collected on anyone under the age of thirteen (13), we shall immediately take the necessary steps to ensure that such information is deleted from our system's database, or in the alternative, that verifiable parental consent is obtained for the use and storage of such information. Anyone under the age of thirteen (13) must seek and obtain parent or guardian permission to use this website.
Unsubscribe or Opt-Out
All users and visitors to our website have the option to discontinue receiving communications from us by way of email or newsletters. Sera’s electronic newsletter is distributed by MailChimp. To unsubscribe from our newsletter, please click the Unsubscribe link at the bottom of the newsletter. If you wish to unsubscribe or opt-out from any third-party websites, you must go to that specific website to unsubscribe or opt-out. Sera Cassell will continue to adhere to this Policy with respect to any personal information previously collected.
Links to Other Websites and Ordering links:
Our website does contain ordering links to affiliate and other websites. Please note, if you purchase a book through a link on this website or associated social media pages, your purchase will be handled by the vendor you select (e.g., Amazon, Apple, Google Play, Kobo, Nook) and they maintain their own separate information about you that is NOT shared with Sera Cassell.
Notice to European Union Users
Sera Cassell's operations are located primarily in the United States. If you provide information to us, the information will be transferred out of the European Union (EU) and sent to the United States. (The adequacy decision on the EU-US Privacy became operational on August 1, 2016. This framework protects the fundamental rights of anyone in the EU whose personal data is transferred to the United States for commercial purposes. It allows the free transfer of data to companies that are certified in the US under the Privacy Shield.) By providing personal information to us, you are consenting to its storage and use as described in this Policy.
Sera Cassell takes precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.
The computers and servers in which we store personally identifiable information are kept in a secure environment. This is all done to prevent any loss, misuse, unauthorized access, disclosure or modification of the user's personal information under our control.
The company also uses Secure Socket Layer (SSL) for authentication and private communications to build users' trust and confidence in the internet and website use by providing simple and secure access and communication of credit card and personal information.
Acceptance of Terms
How to Contact Us
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